Miu Miu's Rise to the Top
The LYST Index is out and Miu Miu ranked as the hottest brand out right now. Let's take a look back at their Paris Fashion Week show to see why.
The latest LYST index has dropped, and guess who's stealing the spotlight as the hottest brand of Q3 2023? It's none other than Miu Miu. It's their 30th anniversary, and they're celebrating in style. Miuccia Prada's brainchild, the little sis to Prada, is stealing the show.
Without even factoring in the brand’s bold Spring Summer 2024 Paris Fashion Week show, Miu Miu has climbed up the charts by three spots this quarter. What’s their secret? Why does everybody want their ballet flats and Arcadie bag? Could it be partially linked to the viral trend known as "ballet-core"? Their logo cashmere cardigan is also one the season's “must-haves” and it's caused a cardigan craze, with searches up by 44%.
And to add…their TikTok is on fire with over 223 million views, and their Fall Winter campaign featuring stars like Emma Corrin, Ethel Cain, and Zaya Wade made waves.
So again, what's their secret to turning heads and being the topic of conversation? Let’s unravel the enigma that makes Miu Miu the talk of the town.
Boldness and having fun with it—essential qualities for setting trends. That's precisely the essence of Miu Miu.
It's all about their playful and quirky essence, which sets them apart from conventional luxury brands. Miu Miu, often seen as the rebel of the Prada family, is celebrated for its eccentric designs, playful silhouettes, and unapologetic focus on youthful energy. This brand targets a younger audience than Prada.
The journey began in 2001 when Miu Miu's debut ready-to-wear collection stirred mixed reviews but won the hearts of celebrities and young fashion enthusiasts. What truly distinguishes them is their fearless embrace of a playful and unconventional aesthetic, which extends into their advertising campaigns, further solidifying their identity.
Miu Miu Spring Summer 2024: What Was the Theme?
“Moments of beauty, touches of history, pieces of life.”
Miu Miu's Spring Summer 2024 collection continues their audacious journey, embracing the ever-changing notion of beauty in today's world. They're dynamic, transformative, and relentless in their pursuit of a fresh definition of beauty that resonates with contemporary life and culture. With historic columns and grandiose screens as the backdrop for their Paris Fashion Week show, Miu Miu sets a scene where moments of beauty, touches of history, and pieces of life merge, reflecting their mission to capture the essence of modern beauty.
Their cast of characters featured a talented ensemble, including Eddy Aldridge, May Andersen, Mame Bineta Sane, Petra Collins, Rosemary Ferguson, Amelia Gray Hamlin, Gigi Hadid, Troye Sivan, Liu Wen, Karolin Wolter, and the showstopper who brought it all to a close, Cailee Spaeny.
But before we continue, allow me to set the scene...
Stepping into the Miu Miu show was like entering a captivating storm of history and imagination, framed by the grandeur of historic columns and colossal screens. Sophia Al-Maria, a Qatari-American artist, orchestrated this otherworldly experience, collaborating with OMA to create a dreamscape within the Palais d’Iéna.
Al-Maria's masterwork, "Gravity & Grace," offered a mesmerizing blend of reality and fantasy, mirroring her broader artistic purpose. In this unique setting, a journey through the ages, from humanity's past to our modern-day existence and into the realm of the future, unfolded. Models graced the stage, revealing a preppy collection designed for the scholastic soul, as Al-Maria invited us to explore the profound art of storytelling.
The Collection
This isn't your average wardrobe we're talking about— Miu Miu doesn’t settle for the ordinary. It's a reflection of life, with its traces, distressed finishes, washed-out looks, suede, and leather.
Swimwear, sportswear, and evening elegance blend in a harmonious fusion. Think private school uniforms meeting swim attire, mini skirts dancing with ruffled tops. Garments designed for specific functions now come together in unexpected yet refreshing combinations, redefining the boundaries of style. For example, a swimsuit with a cocktail dress & a petticoat rocking a blazer. But that's not all— we're time traveling to the '90s with the faded leather jackets and jumbo-sized belts.
This collection seems like it was made for the woman on-the-go. A woman with a very busy lifestyle. She’s carefree but she’s about her business! I’m not mad at it… For anyone who follows me on IG, that is my mantra after all. As they say, Miu Miu isn't just a brand; it's a lifestyle.
In conclusion, Miu Miu's Spring Summer 2024 collection embodies the brand's audacious spirit, offering a fresh perspective on beauty and style. It's a testament to their boldness, their embrace of the unconventional, and their commitment to youthfulness. This isn't just fashion; it's a lifestyle.
My final two words? Unapologetically unique.
“This collection is a search for a reflective definition, a reactive address of beauty for modern times.”
Did Miu Miu bring their vision to life effectively? What's your take on this collection?
Tune into Fashion Talk for an exclusive, front-row look at my Paris Fashion Week journey.
You can read more PFW Spring Summer 2024 reviews here:
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